This article only represents the author's own views.
（作者：陽歌，本文僅代表作者個人觀點）
After establishing itself as a social media powerhouse in the Middle East and North Africa (MENA), Yalla Group Ltd. (YALA.US) is looking to take its act to the next level in 2025 by building on its strong foundation in the region’s gaming sector.
成爲中東和北非(MENA)社群媒體巨擘後，雅樂科技(YALA.US) 計劃依託其在當地遊戲行業中的堅實基礎，在2025年邁向新的高度。
It began its journey eight years ago, and over that period has built up a base of mostly casual gamers and social app users that crossed the 40 million threshold in the third quarter, according to its latest results released on Monday. Now, it’s strengthening its position by building up a pipeline of mid- and hardcore games, while also teaming with local organizations across the region to stage live tournaments to further boost its brand among serious gamers.
公司成立於八年前，成立以來，其積累了主要由休閒玩家和社交用戶組成的用戶基礎。根據週一發佈的最新業績，其三季度用戶數量突破4,000萬大關。公司計劃透過打造中核和硬核遊戲產品線來鞏固其地位，並與本地機構合作舉辦現場遊戲賽事，以進一步提升在硬核玩家羣體中的品牌影響力。